Hearts & Arrows cut
The value of a diamond is determined by four factors: Cut, Colour, Clarity and Carat. Most gemologists consider cut to be the most important diamond characteristic because it has the largest impact on a diamond's brilliance. Even if a diamond has perfect color and clarity, a diamond with a poor cut will have dulled brilliance. Despite its importance, the cut of a diamond is generally the least understood by consumers and often disregarded.

Cut defines the fire and brilliance of a diamond. If the diamond is cut with just the right proportions and at certain precise angles, the stone's ability to relect and refract light will be maximized. When a round diamond is cut to ideal proportions, light will bounce freely within the diamond and relect back out of the crown without escaping through the opposite side or the bottom of the stone. The skill and experience of the diamond cutter will determine the stone's fire (colored light), brilliance (white light) and scintillation (the intense sparkles in a diamond as it moves).



Hearts and Arrows is an industry term for a specific type of round cut where all facets are in perfect alignment, proportion and symmetry. The pattern is a series of eight gray arrowheads when viewed from above the crown with one eye, and eight heart shapes when viewed from below the pavilion.
Our latest generation of Asha® is hand-cut to the exacting standards of Hearts and Arrows cuts, something fewer than 1 in 1000 (thats less than 0.1%) round cut diamonds will ever achieve.


"How does this perfect cut affect the overall beauty of the stone?"

Gemex™ measured the fire, brilliance, and scintillation of Asha against a SuperbCert (D color, Internally Flawless, $21,500) and a conventional diamond (Normally cut to maximize finished weight vs. optimal beauty) using a Brilliancescope™. Here are their results:

Asha® maxed out the meter for fire and scored in the top % for brilliance and scintillation. Very few diamonds will ever match this type of showing.

Asha® H&A 1.00ct sample results (E, Flawless)

SuperbCert 1.09ct natural H&A diamond (D, Internally Flawless, $21,500)

Conventional Diamond
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